Emma Beal

Link popularity is the total number of links that a search engine has found for your website. The higher amount of links to your Web Site, the higher the link popularity of your page. High link popularity contributes to a high search engine ranking. Which in turn can help your small businesses website get more traffic.

Each page on your website can have a different link rating. Now your homepage can have a higher link popularity count than your contact us page. This all depends on how many links you have built to that certain page of your website. Link popularity is measured page by page, not the entire website as one.

Link popularity can be difficult if not done properly. Now most search engines believe that the more links coming in to your website from other websites, the more popular and trusted your website must be. They see it as if other websites are linking to this one website (which is yours), your website must be important. Now having great content itself is very important to link building. Keyword relevant rich content helps your website when you are building links.

Its very hard to fake link popularity. Even if you could i would not recommend this practice. Some programs/companies out there offer you 1000′s of links for a certain price. Now these programs you want to stay away from. The main reason being, is search engines are not dumb. If you obtain 1000 links over night a red flag is going pop up. By performing this practice you can actually hurt your website or even get banned from search engines. Previous ranking algorithms that took META keywords or similar factors into account have been quickly abused to mislead the search engines.

Link popularity is not as important as everyone makes it out to be. You must have a medium across all boards to achieve good SEO results. So by no means start to think that by building tons of links to my website, it will skyrocket me to the top 10 listings in Google. There are many many other factors out there that need to be taken into consideration. However, you cannot get high link popularity by submitting your Web site to thousands of FFA (free for all) link pages. Not all links are considered equal by the search engines. It does matter who links to you and how they link to you. This is also a major mistake many SEO companies make.

Not all links are considered equal

As mentioned above, the more Web sites link to your Web site, the higher your link popularity. Good so we are all still on the same page.

However, not all links are equal. Some links are more important than others. Links from important Web sites have a greater effect on your link popularity and your search engine rankings.

A link from Google_com to your Web site has more importance than a link from a small Web site. A link from a Web site with high link popularity and PR is better than a link from an Web site that has very little or none.

It’s also important that the Web site that’s linking to you has a similar topic as your Web site. For example, if you sell cars you don’t want your link on a website that sells jewelery. You want something that is relevant to your website, selling cars. Finally, it’s important how the link to your site looks like. For example, one of your important keywords might be “sell your car fast”.

“Sell Your Car Fast” leads to much better search engine rankings than “Sell Car Today Before Its Over.”

By the way, many people think that they can increase their link popularity by submitting their Web site address to FFA (free for all) link pages and link farms (Web sites that link to all kind of Web sites). Some of these work some do not. Best thing is to check if your link is going to be on a high PR page and what PR is that site your adding your link to.

More and more search engines are recognizing FFA pages and link farms and are pretty much ignoring these pages. Try to find a more trusted link partner instead of doing it the easy way. In the end your site will definitely improve in the search rankings. Guaranteed!

In a nut shell:

Try to get links from important Web sites with high PR (page rank)

Try to get link texts that contain your important keywords (remember the “sell your car fast” anchor text?)

Try not to don’t use FFA or link farm pages

on’t use services that promise lots of links within days (waste of money and your site could get sand boxed or banned)

focus on quality links, not on quantity

Here at Web Coast Concepts, Inc. we can do all these things for you. Every one of our packages, whether it being SEO or link building is always affordable and we guarantee results. We want to help the small businesses out there get the online presence there website deserves. Call us now for a FREE consultation 1-800-957-0135

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